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Applause Entertainment Extends its Footprint in the South; Sets up an Office in Chennai

With an eye fixed to upscale its regional content material repertoire, Applause Leisure, a enterprise of the Aditya Birla Group, immediately introduced its enlargement within the southern market and units up a devoted workplace in Chennai. Buoyed by the alternatives that regional OTT house presents, Applause will additional develop its South content material acquisition and creation technique. Pramod Cheruvalath (director/producer) of Signal of Life Productions has joined Applause because the South – Content material Head to spearhead this formidable plan together with Vighnesh Menon, Producer at Applause Leisure.


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Sameer Nair, CEO, Applause Leisure and Pramod Cheruvalath, South – Content material Head, Applause Leisure 


Pramod had earlier produced Iru Dhuruvam (Tamil) together with Applause Leisure for SonyLIV and can now be accountable to construct Applause’s content material slate in all 4 Southern Markets to create a diversified slate of premium sequence and films throughout languages. Beforehand, the content material studio has additionally produced sequence like Humble Politician Nograj (Kannada), Vadham, and Kuruthi Kalam (Tamil), aside from producing the second season of Iru Dhuruvam.


Commenting on this enlargement Sameer Nair, CEO, Applause Leisure says, “The global streamer has created a flat Earth and indeed, a global village. Content from every geography and in every language has the opportunity to reach audiences everywhere. After our successes in the Hindi/Hinglish category, we are really keen to work with the amazing talent in Tamil, Telugu, Malayalam and Kannada to tell rooted authentic stories for a domestic and international stage. On-boarding Pramod to oversee the expansion is our first step in that direction. His extensive network, market knowledge and creative expertise will help build our unique hub & spoke business model in the key Southern markets.”


Pramod Cheruvalath shares, “Ever since its inception, Applause Entertainment has backed and produced clutter-breaking content across genres. Regional content has unexplored potential and the ability to establish a strong connect with a local, national and international audience. Happy to take on this new role to work with Sameer and the team at Applause Entertainment to upscale the Applause Slate with genre breaking authentic and relatable South stories for a worldwide audience.”


About Applause Leisure

Produced and launched fashionable sequence throughout genres and languages which incorporates exhibits like Rudra: The Fringe of Darkness, Bloody Brothers, Legal Justice, Rip-off 1992: The Harshad Mehta Story, Hostages which have gone on to set new benchmarks. At present in manufacturing is a strong slate of Theatrical and Direct-To-Streaming motion pictures together with Sharmajee Ki Beti, Iftikhar and extra. Applause’s first characteristic, The Rapist, directed by Aparna Sen, not too long ago gained the celebrated Kim Jiseok Award on the Busan Worldwide Movie Pageant, 2021. Applause has partnered with main platforms like Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Participant, ZEE5 and Voot Choose for its artistic output.


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