Smartwatch gross sales continued to climb throughout the begin of the coronavirus disaster with Apple promoting greater than thrice as many gadgets as its rivals, in keeping with a brand new report by analysis agency Technique Analytics.
The analytics firm issued a report on Thursday claiming that Apple holds a 55% market share within the smartwatch class adopted by Samsung with about 14%. Garmin rose to the third place with 8% of smartwatch gross sales.
Total shipments grew 20% over final yr, reaching 13.7 million items bought within the first quarter of 2020, the report stated. The rising shipments had been pushed by on-line orders.
“Smartwatches are promoting nicely via on-line retail channels, whereas many shoppers have been utilizing smartwatches to observe their well being and health throughout virus lockdown,” stated senior analyst Steven Waltzer in a press release.
Fitbit information means that individuals are lounging extra, with total steps down 12% throughout the pandemic.
Apple bought 7.6 million smartwatches on the prime of the yr, the Technique Analytics report stated, and the iPhone big additionally held the highest place in 2019 with 54% of market share.
The analysts undertaking smartwatch shipments slowing within the second quarter with retailers largely shut down throughout Europe and the U.S. Nevertheless the shipments will choose up steam once more as soon as stay-at-home orders are lifted and shoppers regain confidence, the report stated.
The smartwatch information is available in stark distinction to smartphone gross sales, which took an unprecedented hit throughout the first few months of the yr.
The worldwide smartphone market dropped 11.7% year-over-year within the first quarter of 2020 throughout the peak of the lockdowns in China, in keeping with Worldwide Information Corp. information.
As provide chains in China bought again to enterprise, economies in different components of the world together with the U.S. took a significant hit by the pandemic, which precipitated an onslaught of layoffs and shelter-in-place orders.
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Apple dominates the smartwatch market as gross sales rise regardless of COVID-19 pandemic, report says (2020, May 8)
retrieved 8 May 2020
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