ChatGPT adds shopping help, intensifying Google rivalry

OpenAI introduced Monday that ChatGPT is now serving to customers discover merchandise on-line, enhancing its problem to Google amid regulatory stress on the search big’s market dominance.

The brand new purchasing functionality additional blurs the road between AI chatbots and serps, signaling OpenAI’s ambition to compete with Google in a market the latter has managed for many years.

“Search has become one of our most popular and fastest growing features, with over 1 billion web searches just in the past week,” the San Francisco-based firm stated in a submit on X.

Rolled out on Monday, the replace permits customers to search out and examine gadgets by means of pure dialog, then join on to retailers for purchases.

“Instead of scrolling through pages of results, you can simply start a conversation,” OpenAI’s submit stated, including that customers might additionally ask follow-up questions or examine merchandise.

ChatGPT’s purchasing function initially focuses on trend, magnificence, and residential electronics classes. Product suggestions are customized and are available from the net, not commercials, OpenAI stated.

To counter rising competitors from AI chatbots, Google has built-in its personal Gemini assistant into search results, offering AI-generated solutions above conventional web site hyperlinks.

The rivalry intensified final week when an OpenAI government testified the corporate would contemplate buying Chrome if Google had been compelled to promote the browser as a part of an ongoing US antitrust case.

© 2025 AFP