Science

Decoding consumer preference: Advanced algorithms enhance brand loyalty

by KeAi Communications Co.

Hamming distance coding guidelines. Credit: Yuhan Dong

A brand new research introduces a person choice mining algorithm that leverages information mining and social conduct evaluation to bolster model constructing efforts. This progressive method goals to help small and medium-sized enterprises (SMEs) in understanding and fascinating with their shopper base extra successfully.

Small and medium-sized enterprises (SMEs) typically battle with model constructing as a consequence of restricted sources and intense market competitors. Conventional branding strategies could not totally seize consumer preferences, resulting in suboptimal model improvement. Understanding person preferences by way of data mining and social conduct can present deeper insights into shopper conduct. Primarily based on these challenges, it’s important to conduct in-depth analysis to discover progressive options that improve model worth (BV) by way of correct and complete person choice evaluation.

The study by Yuhan Dong from Huhaisheng Faculty of Public Administration, Nanyang Technological University, Singapore, printed within the journal Information Science and Administration on March 30, 2024, presents a person choice mining algorithm. This algorithm integrates information mining (DM) and social behavior (SB) evaluation to enhance model constructing (BB) for SMEs.

By predicting shopper preferences extra precisely, this algorithm gives important information help, enabling enterprises to optimize their branding methods and obtain larger model worth.

The research proposes a person choice mining algorithm that mixes DM and SB to research and predict shopper preferences with excessive accuracy. The algorithm employs a cross-domain technique, incorporating temporal behaviors to handle asynchrony points in person information. It outperforms present fashions such because the computing energy cost-aware on-line and light-weight deep pre-ranking system (COLD) and a number of additive regression tree (MART) when it comes to convergence, imply sq. error (MSE), and imply absolute error (MAE).

The experimental outcomes reveal a imply space below the curve (AUC) worth of 0.953 and an accuracy fee of 0.984, considerably larger than the competing fashions. The mannequin’s effectivity is additional demonstrated by way of its sensible utility in predicting person model preferences with a median error of solely 0.11.

By analyzing person information from each social media and e-commerce platforms, the algorithm can precisely predict shopper preferences, offering priceless insights for model improvement. This progressive method allows enterprises to determine their target market extra exactly, optimize product designs, and tailor advertising methods to fulfill shopper wants successfully.

Dr. Yuhan Dong, the corresponding creator and driving drive behind this analysis, emphasizes the algorithm’s potential to revolutionize model technique. Dong says, “Our model not only predicts consumer preferences with remarkable accuracy but also adapts to the ever-changing social dynamics, ensuring that brands stay relevant and competitive.”

The implications of this analysis are far-reaching, providing small and medium-sized enterprises a robust instrument to boost their model worth. By understanding shopper preferences at a granular stage, companies can tailor their merchandise and marketing strategies to resonate extra deeply with their viewers. This data-driven method guarantees to raise model constructing from an artwork to a exact science, fostering stronger shopper connections and driving enterprise progress.

Extra info:
Yuhan DONG, Software of person choice mining algorithms primarily based on information mining and social conduct in model constructing, Information Science and Administration (2024). DOI: 10.1016/j.dsm.2024.03.007

Offered by
KeAi Communications Co.

Quotation:
Decoding shopper choice: Superior algorithms improve model loyalty (2024, July 9)
retrieved 9 July 2024
from https://techxplore.com/information/2024-07-decoding-consumer-advanced-algorithms-brand.html

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