E-commerce companies preparing for Festive Season Sale, 36% online sellers will offer new products

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Festive Season Sale: Earlier than the upcoming festive season within the nation, one of many three Micro, Small and Medium Enterprises (MSMEs) are planning to introduce new merchandise on the market by on-line medium. In accordance with the survey launched by Meesho-Kantar, 34 per cent of sellers plan to deal with promotions and reductions this festive season.

Major e-commerce firms are beginning their festive season gross sales from twenty third September. Amazon, Flipkart and Myntra have introduced the beginning of their festive gross sales from the identical date, barring the SoftBank-backed Meesho. The survey mentioned that 36 per cent of the whole sellers who participated within the research mentioned that they’d introduce new merchandise earlier than the upcoming festive season. On the identical time, 34 % of sellers plan to deal with promotions and reductions.

As per the survey report, considerably 33 per cent of the sellers have mentioned that they may put money into bettering the standard of the product forward of the festive season maintaining in thoughts the client satisfaction. This survey relies on the opinion of 787 sellers promoting their merchandise by on-line medium. Distributors from metros and tier I and II cities together with Surat, Jaipur, Pune, Mumbai, Hyderabad, Bangalore, Tiruppur, Salem, Erode, Coimbatore, Panipat, Kanpur, Delhi, Kolkata, Patna and Cuttack participated. Round 32 per cent of the small merchants within the survey additionally mentioned that they purchase extra inventory to satisfy the festive demand.

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