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Easyrewardz Launches World's First E2E B2C Focussed Unified CRM Stack for Brands Across Verticals to Offer Connected CX

Easyrewardz, India’s main end-to-end CLM & Loyalty answer supplier has unveiled their end-to-end CRM stack, named Zence, a mix of merchandise which assist manufacturers supply a related buyer expertise – from Acquisition to Retention. The suite unifies Lead Administration, Loyalty Program, Marketing campaign Administration, Ticket Administration, Suggestions Administration, Buyer Knowledge Platform + Insights.

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Soumya Chatterjee, Co-founder and CEO, Easyrewardz together with different Co-founders

Soumya Chatterjee, Co-founder & CEO, Easyrewardz together with different Co-founders unveiled Zence on fifteenth Version of The Buyer Fest Present 2022, Introduced by Easyrewardz.

Creating connected and consistent customer experiences is still a challenge for businesses. Zence CRM stack helps make CX function-agnostic by offering connected experiences. It should not appear like that one is in conversation with five different brands while interacting with a business via five different touchpoints. Everything should be connected to deliver a seamless experience across all channels,” mentioned Soumya Chatterjee, Co-founder & CEO, Easyrewardz.

Zence helps manufacturers orchestrate an Finish-to-Finish CX technique. The CRM suite encompasses – Lead Administration System to seize, nurture, observe & handle leads, Loyalty Program to develop buyer base, interact & retain customers, Marketing campaign Administration to craft marketing campaign technique and ship related content material, Ticket Administration to handle VoC by way of a number of channels by changing them into trackable tickets, Suggestions Administration to make use of VoC to get full visibility into buyer’s sentiments, Analytics Suite to create a 360-degree view with Buyer Knowledge Platform, predict the subsequent finest motion and enhance retention with data-driven insights.

Consumers expect businesses to anticipate their needs and address them proactively. Customer Data Platform is the brain that powers all our products – putting customer insights at every stage to provide personally meaningful experience. Leveraging the power of customer data science is essential to elevate customer experience,” added Soumya.

Easyrewardz co-founders additionally introduced a strategy guide, along with Zence Launch throughout #CFest2022 – CONNECTED CRM – The Constructing Blocks for Buyer Engagement & Retention. The excellent information is packed stuffed with knowledgeable suggestions, nice insights & use-cases for manufacturers searching for an answer to raise CX.

About Easyrewardz

Easyrewardz is an industry-agnostic cloud-based CRM & Loyalty platform that allows a seamless omnichannel buyer expertise. The corporate’s Buyer Knowledge Platform empowers deeper buyer engagement and permits Single View of Buyer.

Greater than 170 manufacturers together with Bata, PVR, The Body Store, RBL, Bajaj Finance Restricted, Senco, Ritu Kumar and Motherhood Hospitals have trusted Easyrewardz to ship personalised buyer experiences, construct model affinity and drive incremental gross sales.

To learn extra about Easyrewardz product suite & options and for up to date updates & {industry} insights, please go to

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