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Google to crack down on sudden, deceptive advertisements on Play Retailer

Google is cracking down on sudden, nagging advertisements that customers encounter whereas taking part in Android video games, together with a number of different new promoting pointers to make sure a high-quality expertise for customers on the Play Retailer. Efficient September 30, builders can not present full-screen advertisements in all codecs (video, GIF, nonetheless, and many others.), that are displayed unexpectedly, normally when the person has chosen to do one thing else. Such advertisements are sudden for customers, as they as an alternative count on them to start out a sport or interact in content material.

Google mentioned, “Full screen ads in all formats that are closed after 15 seconds are not allowed.” “Opt-in full screen interstitials or full screen interstitials that do not interrupt users’ actions (for example, after a score screen in a game app) may continue for more than 15 seconds,” Google mentioned. This coverage doesn’t apply to rewarded advertisements, monetization and advertisements that don’t intervene with regular app use or sport play.

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