HUL: Meals adverts like ice cream-soup-squash are now not concentrating on kids
Digital Desk: Hindustan Unilever Restricted. HUL for brief. One of many largest manufacturers within the nation is now partially withdrawing from the promoting world. From January 1 subsequent yr, the corporate will now not promote or promote under-16s. High quality Wallace Ice Cream, Magnum’s Choco-Bar, Knorr Soup, Kisan Jam Jelly, Squash, Ok’Chap can be available on the market. However Hindustan Unilever Restricted will now not goal minors in promoting these merchandise.
Company HUL has additionally handed this data on to advertisers. Advertisers and producers are additionally creating new methods for Hindustan Unilever Restricted for subsequent yr.
OK, all adverts focused to minors can be eliminated. No new propaganda technique can be used. Tv, print, social media won’t be focused in any method. However why this sudden determination?
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Youngsters are affected by weight problems or another complicated illness as a result of junk meals, prompt meals habits. Consciousness about that is rising worldwide. Surveillance can also be rising on the standard of this kind of meals. A number of nations are experimenting with the quantity of sugar, the quantity of fats, the quantity of salt that can be wholesome for youngsters. Not solely sound schooling however his alertness and dedication too are most required. After analyzing all these facets, Hindustan Unilever Restricted has determined to cease promoting for youngsters.
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