A mark of safety and epitome of affection between siblings, Raksha Bandhan, is the biggest competition on the earth that celebrates the sibling bond. So as to add to the festivities of hundreds of thousands of Indians throughout the globe, this Raksha Bandhan, IGP, one in every of India’s largest multi-category gifting corporations, has launched its handcrafted Rakhi assortment, which gives 3000+ designs, practically 1000 greater than final yr’s catalogue. Impressed by the assorted crafts of India, reminiscent of Kundan jewelry work, CZ, filigree, steel minimize work, meenakari, semi-precious stone work and oxidized jewelry work, the gathering is hand made by over 2000 artisan households and handled like a bit of jewelry. Created from premium high quality supplies like kundan, polki, silver, pearls, semi-precious stones, polished metals, and handwoven threads sourced from throughout India, the craftsmanship for each rakhi could be very intricate with clean ending.
This yr, the unique assortment consists of conventional rakhis, that are handcrafted by expert artisans and are ‘Jewelleryesque‘ in look. Stylish designs and motifs theme the modern and quirky vary; household units include rakhi units for the entire household, reminiscent of bhaiya-bhabhi and youngsters rakhis. The child’s vary features a pop-it sequence with matching equipment. The opposite classes launched within the assortment are curated hampers, Presents for brothers and thanks presents for sisters. “What makes our Rakhi collection stand out is the fact that our team of designers and merchandisers do ground research for more than 6 months on popular trends, design details, colours, materials and a lot more to understand the needs of the customer and curate the expansive collection of handcrafted rakhis,” stated Tarun Joshi, Founder & CEO, IGP.
The gathering is solely dwell on the IGP web site and app.
Yearly anticipation runs excessive in look ahead to the time-honoured competition of safety, the knots of affection amongst siblings. Preserving in thoughts the recognition of the competition, the huge assortment has one thing for each sensibility for the traditionalist, spiritualist, youthful and quirky, which, when mixed with sweets, goodies, dry fruits and presents, make an entire celebratory package deal that too at a variety of value factors which fits each pocket.
Since its conception, the corporate has delivered over 5 million presents worldwide. “Adding to celebrations for Indians, by Indians is our mantra, and considering the anticipation around the festival, we have decided to give our Rakhi Collection an early launch to ensure that Indians across the globe can celebrate the sibling bond and families ties with physical gifts at hand,” Tarun remarked on the launch of the gathering.
Moreover having the best-in-class reward discovery platform, signature product portfolio, bespoke packaging, zero-tolerance service high quality requirements, and farm-to-table provide chain, the model has all the time been Vocal For Native. Through the years, IGP has supplied continued employment to 2000+ artisan households in Rajasthan, even throughout the pandemic. IGP additionally supplies one of many best-curated collections of competition merchandise, presents, flowers, truffles, vegetation, connoisseur meals and different personalised merchandise for all events and festivals. IGP was titled “Best D2C brand 2022 (Gifting)” within the D2C awards 2022 hosted by Franchise India.
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