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John Jacobs Partners with Overture to Bring to Life Soulmate The Summer of Love Tour

John Jacobs, a premium modern eyewear model, has partnered with Overture to deliver to life Soulmate’s The Summer season of Love Tour. Soulmate is a legendary Blues Rock band credited for having revived the Blues Rock phenomenon in India.


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Blues Rock band soulmate performing dwell at John Jacobs Presents: The Soulmate Summer season of Love Tour


Overture, a Bangalore primarily based music administration firm, has labored with Soulmate a number of instances and that is the most important Soulmate tour they’ve produced up to now. On the milestone accomplishment Arpan Peter, Founder, Overture, says, “We’ve worked with Soumate for the better part of a decade and it is an absolute privilege to bring to fruition the idea of doing a multi-city tour with them especially with a young modern brand like John Jacobs. We hope to be able to do a lot more shows with more artists like Soulmate.”


Soulmate, extensively thought to be the perfect dwell act in India, closed the profitable first leg of their tour with the band performing to packed homes throughout Mumbai, Bangalore, Gurgaon, Pune and Hyderabad.


The tour empowered by John Jacobs is a testomony to how new age manufacturers are leaning in the direction of lending help to area of interest performers from area of interest genres to create a neighborhood of people that crave holistic and newer experiences. John Jacobs’ affiliation with Soulmate comes as no shock due to the model values they uphold. John Jacobs’ model ethos is actually a wedding of recent sensibilities with conventional values which displays of their assortment as nicely.


With patrons driving the wave of feelings pushed by nostalgia and future previous, John Jacobs’ affiliation with Soulmate is a strategic option to construct resonance and influence the present John Jacobs buyer. On the affiliation, Apeksha Gupta, CEO, John Jacobs says, “Soulmate has played a pivotal role in bringing blues-rock to Indian audiences with a refined flair for the past 20 years. Band members Rudy & Tipriti have significantly contributed to the genre with their fresh improvisations and fearless experimentation. John Jacobs customers are ardent patrons of cultivated musical experiences, and Soulmate blends into the zeitgeist they live in.”


John Jacobs has been a proud advocate of offering a platform to non mainstream acts and this sensibility is a robust a part of their general narrative and model story. The affiliation has proved to be extraordinarily profitable and the primary leg of the tour was bought out with an upcoming second leg to be introduced with cities like Chennai and soulmate’s residence metropolis of Shillong on the radar. They hope to have many extra significant associations akin to this one and have interaction with their patrons much more via immersive experiences like this one.

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