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Kinara Capital Launches ‘JadejaBatsForKinara’ Ad Campaign with Indian Cricketer Ravindra Jadeja

Kinara Capital, a number one fintech driving MSME monetary inclusion throughout 100+ cities in India, right now introduced the launch of the #JadejaBatsForKinara promoting marketing campaign that includes the corporate’s unique model ambassador Ravindra Jadeja. Kinara Capital is empowering India’s small enterprise entrepreneurs with myKinara App that provides quick and versatile collateral-free MSME loans inside 24-hours, within the vary of Rs. 1-30 lakhs.


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Kinara Capital Launches ‘JadejaBatsForKinara’ Advert Marketing campaign with Indian Cricketer Ravindra Jadeja


Please verify ‘JadejaBatsForKinara‘ Advert Marketing campaign playlist hyperlink:


The #JadejaBatsForKinara advert marketing campaign is a sequence of three ideas that riff on the real-life conditions that small enterprise entrepreneurs generally encounter earlier than changing into Kinara prospects. The advertisements characteristic India’s main cricketer Ravindra Jadeja relaying his widespread catchphrases of Ab Mariye Sixer, Howzzzat, and Ab No Googly to spotlight myKinara’s advantages for small enterprise entrepreneurs, together with:



Khyati Shah, EVP, Company Advertising, Kinara Capital, stated, “The #JadejaBatsForKinara ad campaign is addressing the challenges of the MSMEs by offering myKinara App as a solution and empowering small business entrepreneurs to confidently take the first step towards achieving business growth. Our Brand Ambassador Ravindra Jadeja is a self-made champion whose tenacity to give his all in every cricket match resonates with the determined spirit of the everyday entrepreneur.”


The vernacular-friendly myKinara App affords a straightforward 3-step course of to small enterprise entrepreneurs taking them from prompt eligibility verify to digital mortgage disbursement inside 24-hours. The #JadejaBatsForKinara advert sequence selling myKinara App is expanded into numerous codecs and languages, together with Hindi, Tamil, Telugu, Kannada, Gujarati & Marathi. The advertisements are primarily working on social media channels together with YouTube, Fb, Instagram, in 6-sec, 15-sec, and 30-sec variations, and are scheduled to run on different mediums equivalent to OTT, in-app promoting, and ShareChat.


Kinara Capital’s unique Model Ambassador Ravindra Jadeja stated, “Batting for the success of small business entrepreneurs has always been the foundation of Kinara Capital. I grew up in a humble neighborhood surrounded by many small businesses that were a recognized part of the community. I understand and acknowledge the importance of that one helping hand to nudge you to the next level. So, I am proud to represent the value that myKinara App holds for small businesses.”


Created and produced by Lintas C:EX for Kinara Capital, the #JadejaBatsForKinara advertisements had been filmed in Bangalore with an authentic background music rating composed to present the advertisements a catchy tune. Within the advertisements, Jadeja swooshes in to exchange the uninterested conventional lender who has a prolonged, paper-intensive course of with a recent, digital method of the myKinara App that uplifts the small enterprise entrepreneurs by addressing their ache factors. The combination of humour and veracity of the #JadejaBatsForKinara marketing campaign advertisements improve the excessive worth of myKinara for MSMEs.


Satish Ramanathan, Govt Director, Lintas C:EX, stated, “The task for us was to create short, digital-friendly, impactful content that showcases the importance of the myKinara App in a memorable manner. We wanted to take a definitive positioning for Kinara Capital that is owned for the long term. The ad succinctly captures the struggle of the entrepreneur and the swift solution offered by myKinara. Jadeja also synced well with the message that we were trying to highlight with his sense of humour and apt delivery.

Kinara Capital is revolutionizing the enterprise development of MSMEs by making entry to formal credit score a lot simpler with its myKinara App. The #JadejaBatsForKinara advert marketing campaign goals to boost consciousness amongst small enterprise entrepreneurs throughout the MSME sectors of Manufacturing, Trading, and Companies to entry dependable enterprise financing at their fingertips through the myKinara App.


About Kinara Capital

Kinara Capital is a fast-growing MSME fintech propelling monetary inclusion of small enterprise entrepreneurs in India. So far, the corporate has disbursed over INR 3,500 crores throughout 75,000 collateral-free MSME loans. Certified as a Systemically Vital NBFC by the Reserve Financial institution of India, Kinara Capital is a debt-listed entity on the Bombay Inventory Trade (BSE). Headquartered in Bangalore, Kinara Capital has 125 branches throughout 100+ cities in India.


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