New Delhi: Congress on Saturday launched a brand new marketing campaign video boasting about the advantages of its proposed Mahalaxmi scheme.
The video, launched on the occasion's official social media platforms, seeks to attract the eye of netizens to how the 'Pledge for Girls' will promote the upliftment and transformation of poor households.
The video showcasing the occasion's Mahalakshmi scheme reveals a lady receiving a stitching machine as a part of the monetary help as promised within the Congress manifesto and the way this turns into a turning level in her life.
The video emphasizes the occasion's dedication to empower ladies from poor households by offering them monetary help of Rs 1 lakh yearly.
Whereas sharing the video on X, the occasion wrote, “Mahalakshmi…Rs 1 lakh every year to a woman from a poor family.” It additionally used the hashtag “#HaathbadlegaHaalaat” to reiterate its pledge of bringing optimistic change within the lives of individuals. Additionally used.
The video has been shared by a number of prime Congress leaders together with Rahul Gandhi, who captioned it: “Har ghar mein khushiyon ki saugaat aayegi (Gifts of happiness will come to every home)”
Mahalakshmi video has acquired combined reactions from netizens. Some lauded the plan, whereas others criticized it as mere rhetoric, claiming it was economically impractical and unsustainable.
One consumer wrote: “This is a good ad, suggesting that the Rs 1 lakh grant can be used to buy a capital item like a sewing machine, but if it goes to give dowry or Diwali gifts then what will happen? Poor urban women can own land along with being sharecroppers in the household.”
The occasion additionally launched one other video titled 'Apni Dharti, Apna Raj Yojana', which focuses on assist for the Scheduled Caste and Scheduled Tribe group.
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