New Delhi: Alto, the entry-level mannequin of the nation’s largest automobile firm Maruti Suzuki India (MSI), has accomplished twenty years. In these 20 years, the corporate has offered over four million items of Alto. In a press release launched on Tuesday, Maruti stated that 20 years of Alto have been accomplished. This mannequin right this moment is owned by four million Indian households. The corporate stated that there have been many modifications on this mannequin over the past twenty years. Alto has been ‘upgraded to go well with buyer wants.
Shashank Srivastava, government director (advertising and marketing and gross sales), Maruti stated, “Alto has modified the way in which India operates over the past twenty years. Alto has been the perfect promoting automobile for the final 16 years. This mannequin continues to be profitable the hearts of Indians. Srivastava stated that the allure of this mannequin has elevated after every replace. It’s a favourite mannequin of first time automobile consumers. He stated, “It was his first automobile for 76 % of Alto consumers in 2019-20. This determine has elevated to 84 % within the present 12 months. The corporate launched Alto in 2000. Alto had a gross sales determine of 1 million in 2008. It crossed 20 lakh gross sales in 2012 and three million gross sales in 2016. (Company)
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