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Max Life Launches Insta Confirmation of Insurance (Insta-COI) + to Deliver Superior Customer Experience

Max Life Insurance Firm Ltd. (Max Life / Company), has rolled out a wise answer, ‘Insta confirmation of insurance (Insta-COI)+, to clients shopping for the ‘Max Life Smart Fixed-return Digital Plan’ (UIN: 104N123V01), a non-linked, non-participating, particular person life insurance coverage financial savings plan on Max Life web site or Policybazaar platform. The Insta-COI characteristic allows intimation to the proposer relating to the graduation of the chance cowl pending launch of the coverage contract guaranteeing a fast and hassle-free onboarding.  


This initiative turns into doable by digitizing processes for documentations throughout onboarding. Strengthened by AI-enabled good underwriting, this answer is presently relevant for sure low-risk prospects selecting a sum assured of as much as INR 25 Lakh*.


Manu Lavanya, Director & Chief Operations Officer, Max Life stated, At Max Life, we continue to create innovative solutions that streamline life insurance workflows, increase efficiency, and enhance the overall customer experience. With Insta-COI, we are driving customer delight by ensuring a fast and seamless onboarding journey with its unique feature of instantly communicating successful policy issuance. We plan to extend this feature to relevant online savings portfolios this year.”


Within the latest previous, Max Life has launched modern service experiences through digital interventions like chatbot and WhatsApp servicing. Backed by its imaginative and prescient to be omnipresent for its clients, the Firm had additionally launched a monetary payout companies characteristic on its web site that made it handy and hassle-free for purchasers and enhanced the general digital expertise.


About Max Life Insurance (

Max Life Insurance Firm Restricted is a Joint Enterprise between Max Monetary Providers Restricted and Axis Financial institution Restricted. Max Monetary Providers Ltd. is part of the Max Group, an Indian multi-business company. Max Life provides complete safety and long-term financial savings life insurance coverage options, by its multi-channel distribution together with company and third-party distribution companions.


Max Life has constructed its operations over 20 years by a need-based gross sales course of, a customer-centric strategy to engagement and repair supply and educated human capital. As per public disclosures and annual audited financials for FY21-22, Max Life has achieved a gross written premium of INR 22,414 crore. As of thirty first March 2022, the Firm had INR 1,07,510 crore of belongings underneath administration (AUM) and a Sum Assured in Force of INR 1,174,515 crore.


For extra data, please go to the Firm’s web site at


+ Topic to doc validation

* Just for Good Mounted-returns Digital Plan

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