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Misleading advertising; Direction for action against Patanjali

New Delhi: The Union Ministry of AYUSH has directed the federal government to take motion on a criticism that the commercial of Patanjali’s ‘Lipidome’ drug, which promised safety in opposition to coronary heart illness, was a critical misrepresentation.

The Uttarakhand Licensing Authority has been directed to take motion in opposition to these discovered to be in violation of the Medicine and Magical Cures Act. The motion was taken on a criticism filed by KV Babu with the Drug Controller of India (DCGI). Within the commercial, Patanjali claimed that serving lipidome for every week would decrease ldl cholesterol and thereby shield in opposition to coronary heart illness, hypertension and stroke.

The criticism alleges that the declare within the commercial, which appeared within the nationwide media in February, violated Section 3 of the Act. In a RTI reply issued by the Ministry of AYUSH on this regard, he stated that he had obtained different complaints in opposition to the commercial and had directed the Karnataka and Rajasthan State Licensing Authorities to take motion. KV Babu stated.

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