myBillBook, India’s main GST billing and accounting software program by the neobanking startup FloBiz, has launched an MSME anthem – Tum Kamaal Ho, celebrating MSMEs’ contribution to India’s development story and serving to the nation to progress on the mission of Aatmanirbhar Bharat. The anthem has been launched by myBillBook’s model ambassador and bollywood’s main actor Mr. Manoj Bajpayee on the event of MSME Day 2022, extensively commemorated on the twenty seventh of June yearly. It primarily captures the challenges MSMEs face of their day-to-day operations and the braveness and ingenuity they show in devising progressive options.
Founders – From L to R: Aditya Naik, Rahul Raj, and Rakesh Yadav
The four-minute anthem video provides glimpses of the hopes, aspirations, struggles and the indomitable spirit of India’s MSMEs – the likes of wholesalers, distributors, small-scale producers, normal shops, self-owned companies, service suppliers, and retailers and encapsulates the narrative of expressing confidence in them for shaping the nation’s financial system. The lyrics for the video are relatable as the selection of phrases is borrowed from the day by day parlance of MSME house owners and the visuals showcase the same old enterprise life proceedings and challenges of SMEs and their rigour and timeless spirit to maintain going.
Whereas the brand new anthem track instituted by myBillBook drives a bigger MSME trade messaging, it additionally emphasizes the worth that digitization and know-how may provide MSMEs. The video additionally champions the reason for amplifying MSMEs attain and enterprise development by ably serving to them to undertake new-age digital and tech instruments for enterprise acceleration. It echoes how varied stakeholders, the MSME fraternity, and trendy platforms may come collectively for a sustainable future.
The video anthem has been created in affiliation with Nice Mountain Picturehouse and will probably be distributed digitally through streaming platforms like YouTube and social networking platforms equivalent to Fb, Instagram, and WhatsApp. It would even be out there on music streaming platforms like Spotify, Gaana.com, Wynk and a shorter model will also be used as a cellphone caller tune.
Video Hyperlink: youtu.be/9AeBcGVWvVs
Rahul Raj, Co-founder and CEO, FloBiz stated, “The MSME Anthem – Tum Kamaal Ho video is our tribute and salute to the spirit of MSMEs who strive hard each day to grow further in their business and simultaneously push India’s Aatmanirbhar Bharat mission ahead. At FloBiz, the International MSME Day is regarded with high reverence. We have done our best to speak to the community directly through our video and it’s a sincere initiative to inspire belief in oneself and the larger industry towards taking the first step in pursuing their dreams of self-reliance. It remains our endeavor through our business as well as marketing campaigns to help the small scale businesses achieve accelerated growth and take pride in their work as much as we do in theirs.”
Pulkit Saboo, Director – Model Advertising and marketing, Flobiz stated, “This MSME day, we wanted to speak to the hearts of Indian businessmen. Awards and webinars as a concept lack novelty and are devoid of emotions and clearly do not provide any inspiration. The MSME anthem is a testimony to us being the true champions for MSMEs and we have attempted to emotionally connect with every individual who aspires to start a business or who has already dared to brave the challenges and write his/her own destiny. Multiple teams including the song composers, production unit and our marketing team members have worked day and night with a deep sense of passion to come up with this musical and visual delight. This will effectively enhance our long-term marketing and communication strategies in connecting with our end customers as we sincerely hope that for them this song becomes the daily dose of re-energising and reminding oneself of the fact – Oh Vyapaari, Tum Kamaal Ho!”
FloBiz is the father or mother firm for myBillBook which has been designed to assist SMB enterprise house owners to run their operations from wherever & anytime. It offers a safe platform for enterprise house owners to create invoices, handle stock, accumulate funds, streamline account payables & receivables, observe enterprise efficiency and enhance total enterprise effectivity by way of a simple-to-use but highly effective know-how. myBillBook is on the market on android, iOS, net in addition to on offline desktop and generates 25 crucial enterprise experiences that assist house owners make efficient enterprise selections. The app is at present out there in English, Hindi, Gujarati & Tamil and enjoys the belief and confidence of greater than 65 lakh companies and observes 10 lakh month-to-month lively customers who generate month-to-month commerce price Rs. 12,500 Cr. on the platform.
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