New Delhi: Center to launch month-long campaign against gender-based violence from Friday


New Delhi: The Heart will on Friday launch a nationwide marketing campaign to sensitize folks about gender-based violence, particularly in rural areas, and unfold consciousness about varied institutional mechanisms accessible to assist victims.

Union Rural Improvement Minister Giriraj Singh will launch Nai Chetna, a month-long marketing campaign conceptualized as ‘Jan Andolan (folks’s motion)’ at an occasion right here on the event of the Worldwide Day for the Elimination of Violence towards Ladies and Ladies.

Nagendra Nath Sinha, secretary of the Ministry of Rural Improvement, instructed reporters on Thursday, “It is sad that a large number of men and women still accept gender-based violence as normal. Such attitudes need to change.” “To bring about a change, we are launching a month-long campaign against gender-based discrimination and violence, focusing on rural areas,” he mentioned.

Sinha mentioned, “It is a people’s campaign, which has been started by the (Union) government. It will focus on the issue of gender-based violence and make women aware of their rights and mechanisms available to help them redress their grievances.”

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