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Pernod Ricard India Spreads the “Beats of Conviviality” this World Music Day

Pernod Ricard India has collaborated with well-known Indian playback singer Javed Ali on World Music Day to unfold the enjoyment of music via their ‘Beats of Conviviality’ initiative. This affiliation has been organized along side India’s longest live- live performance series-Alive India. 


Conviviality‘ is the driving drive behind Pernod Ricard’s imaginative and prescient of unlocking the magic of human connection. The corporate goals to show each social interplay into a real and convivial expertise by enabling folks to share their moments of pleasure and camaraderie. Coinciding with Pernod Ricard’s ideology, music is claimed to be a language that goes past cultural and geographical borders, engulfing all it touches with the spirit of convivial residing. 

Leveraging World Music Day as an ideal alternative to mix within the parts of music and conviviality, the initiative, ‘Beats of Conviviality’, has been conceptualized for all Pernod Ricard India staff. 


Talking concerning the initiative, Dimple Raisurana Kapur, Head-Company Communications, Pernod Ricard India, stated, “Music is a powerful medium that brings diverse people together in myriad ways. It creates an environment from which springs the spirit of conviviality. As ‘Creators of Conviviality’, we at Pernod Ricard India, are always looking to find ways to connect, celebrate, and unlock the magic of human connections. Given the unprecedented circumstances in the last two years, the “Beats of Conviviality” initiative is our effort to convey all colleagues collectively to rejoice World Music Day-the Pernod Ricard means by constructing an ecosystem of convivial moments.” 


Commenting on his affiliation with Pernod Ricard India, Javed Ali stated, “Music brings people together from various walks of life and with Pernod Ricard’s vision of creating conviviality, I am thrilled to be a part of their ‘Beats of Conviviality’ initiative on World Music Day 2022. It is delightful to see the talent at Pernod Ricard India as employees create different musical versions of the same tune, and to partner with them to spread Conviviality.”


As a part of this marketing campaign, staff at Pernod Ricard India uniquely recreated Javed Ali’s ‘specially curated beat’ utilizing musical devices like acoustic & lead guitars, piano, classical dance fused with tabla, djembe, congas, cajon, shakers, bass guitars, vocal a capellas, claps, beat boxing, roto drums and even non-conventional objects remodeled into musical devices like workplace desks, pens, pencils, consuming glasses and cups. It showcased the ability of collaboration and spirit of solidarity at Pernod Ricard India. 


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About Pernod Ricard

Pernod Ricard is a world chief in wines and spirits with consolidated Gross sales of €8,824M in FY21. Pernod Ricard’s manufacturers are distributed throughout 160+ markets and by its personal salesforce in 73 markets. The Group’s decentralized group empowers its 19,000 staff, together with 1432 staff in India, to be true on-the-ground ambassadors of its imaginative and prescient of “Createurs de Convivialite.” The Group stays true to its three founding values: entrepreneurial spirit, mutual belief, and robust ethics, as illustrated by the 2030 Sustainability and Duty roadmap supporting the United Nations Sustainable Improvement Objectives (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s robust dedication to sustainable improvement and accountable consumption, it has obtained a Gold score from Ecovadis. Pernod Ricard can also be a United Nation’s International Compact LEAD firm. 

About Pernod Ricard India

Pernod Ricard India Personal Restricted (PRI) is a totally owned subsidiary of Pernod Ricard SA and a fast-growing multinational alcohol-beverage firm delivering high quality merchandise to its shoppers throughout the nation.


With main manufacturers in every class, Pernod Ricard India holds probably the most dynamic and premium portfolios within the trade, led by Seagram’s (Pernod Ricard acquired in 2001) whiskies that embrace Royal Stag, Royal Stag Barrel Choose, Blenders Delight, Blenders Delight Reserve Assortment, Imperial Blue, 100 Pipers and a variety of worldwide premium manufacturers comparable to Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Among the eminent manufacturers within the white spirits class embrace ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa, and Malibu liqueurs, Mumm and Perrier-Jouët champagne.


Seagram’s whiskies are exported to 50 international locations internationally, with six abroad manufacturing places together with Myanmar, Indonesia, Vietnam, China, Nigeria, and Cameroon. In India, it operates via greater than 25 bottling crops and has a distillery and vineyard at Nasik (Maharashtra). The Nasik unit is one-of-its-kind built-in danger administration and nil air pollution, state-of-the-art facility. The 2 units-Nashik and Rocky, have additionally grow to be the primary vineyard and the primary Alco-Bev items, respectively, to obtain the FSSC 22000 certification. 


Pernod Ricard India is acknowledged as an trade chief with numerous honors and awards beneath its share of achievements, together with ‘Best Places to Work 2021’ by BW People, Stevie 2021-Gold for Nice Employers and The Financial Times ‘Best Places to Work for Women 2021’. The corporate has additionally been licensed as ‘The Nice Place to Work 2021‘ by the Nice Place to Work Institute. 


Pernod Ricard India believes in ‘Creating Shared Value’ for the enterprise and native communities in a means that drives transformational development and improvement for the nation. Pernod Ricard India Basis (PRIF), a Section 8 Firm integrated beneath the Corporations Act, 2013 (“Act”), is a wholly-owned subsidiary of PRI, fashioned to fulfil its dedication to the reason for Company Social Duty close to its operations and past, in areas of particular wants.


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