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PGI India Felicitates ‘Platinum Season of Love 2022’ Award Winners at the Awards

Following the great success of 4 earlier editions, Platinum Guild Worldwide (PGI) India introduced again its annual flagship retail initiative – Platinum ‘Season of Love’. In its fifth version, the month-long programme that spanned from 5th May 2022 to fiveth June 2022, infused recent vigor & pleasure amongst PGI companions, whereas bolstering the general shopper retail demand for platinum. The much-awaited activation made a comeback after two years. The comeback has been phenomenal with taking part retailers reporting a 100% progress over Platinum Season of Love 2019.


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‘Platinum Season of Love 2022’ Awards


The Season of Love Awards in 2022 celebrated the extraordinary success of PGI’s retail and manufacturing companions. Over a night of celebration, PGI felicitated the winners and high performers of this signature retail initiative.


The winners throughout numerous classes have been awarded for driving incremental in-store conversions throughout this marketing campaign that boosted platinum jewelry gross sales. The checklist of awardees comprised of nationwide winners for chain shops & independents and regional chain shops & independents and in addition gross sales associates have been awarded for excellence in retail conversions.


Sharing her views on the astounding success of the initiative, Vaishali Banerjee, Managing Director – PGI, India said, The Platinum Season of Love registered a growth of 100% over 2019, making it an incredible comeback after two years. The resounding success of the fifth edition of Platinum Season of Love is truly a result of the enthusiastic participation from retailers, manufacturers, and the commitment of their teams. We truly appreciate the efforts by our partners in further building a robust demand momentum for platinum and driving customers to the store during this crucial period. With the onset of festivities and the imminent wedding season, we are confident that this momentum will sustain through the rest of the year.”


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‘Platinum Season of Love 2022’ Awards


On being introduced because the Platinum Season of Love Nationwide winner, Chain Shops, Mr. G.R. ‘Ananth’ Ananthapadmanabhan, Managing Director of GRT Jewellers stated, “It is indeed an honour to be winning this award for the fifth time. We are grateful to our customers and the entire team for their commendable efforts in making this a success.”


Mr. G. R. Radhakrishnan, Managing Director, GRT Jewellers additional added, “Gods’ grace, we thank our customers, our team and our artisans for this award. We are very happy to be the recipient of this award again. This year’s edition of Platinum Season of Love played an instrumental role in boosting the demand for platinum jewellery before a high growth season.”


Mr. Asher O Managing Director – Malabar Gold & Diamonds, 1st runners up of Nationwide awards and 1st runners up of regional awards west & south in Chain shops shared, “This triple recognition of our efforts is an absolute honour for us. With the festive season soon upon us, the month-long programme was indeed a great way to energize the customers during this important season.”


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‘Platinum Season of Love 2022’ Awards


On being introduced because the Nationwide award 2nd runner up and in addition winner Regional-West chain retailer, Mr. Rajesh Kalyanaraman Govt Director of Kalyan Jewellers said, “These are exciting times for the jewellery industry, and we are extremely honoured to be winning this award. We saw a great response to the Platinum Season of Love initiative, and we are hopeful for an exciting latter half of the year as well!”


Winner of regional awards – North in chain class, Mr. Sunil Raj, Head – Merchandizing and NPD of Tanishq stated, “This year, Platinum Season of Love was an important initiative to leverage the wedding season and hence winning this award is a great milestone for us! This initiative not only enabled in strengthening the demand for platinum jewellery among consumers but also assisted in catering to the demands of younger consumers.”


Mr. Dipu Mehta, Managing Director, Orra High quality Jewelry, 1st runner up of regional awards – North in chain shops stated, “We are thankful to our team for their commitment and efforts towards making the Platinum Season of Love initiative a grand success. The positive consumer sentiment during this period and this recognition for our team is truly a testimonial of these efforts.”


Mr. Suvankar Sen, Director, Senco Gold & Diamonds, 1st runner up of regional awards – east in chain shops stated, “We are delighted about this win and this award is a perfect culmination of a very successful Platinum Season of Love initiative for us. As we scale to newer geographies and expand our offerings, this accolade will definitely be a great reward to our team.”


This yr Platinum Season of Love noticed two winners sharing the area for Nationwide Awards within the unbiased retailer zone.  


On being introduced because the winner of the Nationwide Award within the unbiased shops’ class, Mr. Milan Shah, Director-Kalamandir Jewellers stated, “It’s an honour to be recognized as the winner under the independent stores’ category for the Platinum Season of Love initiative. As we prepare for a bustling Q3 and Q4 with a number of weddings, festivals and special occasions, we are optimistic that the growth trajectory is likely to continue.”


Nationwide award within the unbiased shops’ class, Dr. Siva Arul, Managing Director of Saravana Shops Elite stated, “We are honored to be recognized as the National winner for Platinum Season of Love under the independent store category. We witnessed incremental demand for platinum jewellery across various categories and it is Platinum Season of Love that played a key role in unlocking these new spaces and avenues!”


Mr. Viren Chokshi, Director – D. Khushalbhai Jewellers, 2nd runner up of the nationwide award in unbiased shops shared, “We are thrilled to win the award for Platinum Season of Love. Being a part of this initiative was indeed a great experience, as we saw an outstanding response from our customers. Our team was committed to making this initiative a successful one and we are glad to be receiving this honour.”


On being introduced because the winner of the Regional South within the Impartial class, Mr. Amarendran Vummidi, Associate, Vummudi Bangaru Jewellers stated, “It feels great to win this award and be recognized for our contribution to the remarkable growth and success of the Platinum Season of Love 2022 initiative. This activation resulted in a strong demand surge as it further fortified consumer confidence.”


Mr. Saket Keshri, Director Ratnalaya Jewellers, winner & runner up of Regional East within the unbiased retailer class said, “The remarkable success of the Platinum Season of Love 2022 initiative has been possible due to the brilliant work that our sales team has done, and winning this award is indeed a great demonstration of our team’s efforts. Also, this edition of the Platinum Season of Love campaign generated huge excitement at a consumer level and created a strong desire for platinum prior to the much-anticipated festive season of 2022.”


“We are elated to win the best manufacturer award for Men of Platinum and service. Its been a long journey for men’s jewellery for BN and we are extremely honored to receive this retailer recognition and confidence,” stated Mr. Nirmal Rawal, Associate, BN Jewellers.


“This is a brilliant initiative undertaken by PGI and we are extremely honoured to win this award for Platinum Days of Love. While we continue to innovate and excel in the category of platinum love bands, we have also decided to focus on offering a wide range of products from bracelets, and chains to platinum jewellery for men,” stated Madhu Jethwani, General Supervisor Jewelex.


“Over the last few months, we have witnessed tremendous growth with self-purchase being introduced under Platinum Evara, and we are extremely happy at having won the award for Platinum Evara. We have also created some innovative designs for Platinum Days of Love and built an offering for Men of Platinum, to drive incremental platinum growth,” said Mr. Colin Shah, MD Kama Schachter.


About Platinum Guild Worldwide (PGI)

Platinum Guild Worldwide (PGI) is a advertising and marketing organisation with the imaginative and prescient to develop the worldwide platinum jewelry market as a brand new demand supply for platinum. It was shaped in 1975 with specialist groups devoted to rising the worldwide platinum jewelry market via shopper and trade-facing programmes within the 4 key jewelry markets of China, India, Japan and USA. Since then, jewelry growth has demonstrated a robust monitor file in delivering outcomes.


By way of numerous programmes, each direct-to-consumer and in collaboration with jewelry retailers and producers, PGI creates shopper ounce demand by first figuring out alternatives for platinum in jewelry, after which creating them with companions. It additionally goals to construct a permanent dedication to platinum in jewelry. 


PGI’s shopper advertising and marketing and academic programmes are targeted on creating consciousness and an appreciation for platinum’s distinctive properties as a valuable metallic for advantageous jewelry.


As well as, PGI works globally with collaborative companions operating intensive advertising and marketing programmes within the 4 foremost platinum jewelry markets of China, Japan, USA and India. These markets are staffed with consultants in strategic planning, advertising and marketing, retail, design and enterprise growth.


PGI is funded by the main platinum producers of South Africa, in addition to via co-funded programmes with the jewelry trade.


Purity Assurance Program

PGI has partnered with TUV India Pvt. Ltd. to implement a sturdy audit programme to make sure the purity of platinum below its programme. TUV is likely one of the nation’s first certification our bodies and has been intently related to the standard revolution in India.


Below Platinum Guild India’s high quality assurance programme, every particular person piece of jewelry has an assured purity as excessive as 95%. And as a proof of this assurance, each piece is stamped ‘Pt950’ and comes with a tamper-proof high quality assurance card that distinguishes genuine platinum from different jewelry.


A Distinctive Identification Number can also be stamped on the jewelry along with the detailed description of the piece you select for your self. Our high quality assurance programme is in place to make sure transparency and that the platinum the buyer buys is of the very best high quality. In spite of everything, that’s what true worth is all about.

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