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Piramal Realty Unveils #TheFutureStartsAtHome Campaign with Rahul Dravid

Piramal Realty, the actual property arm of the Piramal Group, unveiled its new marketing campaign #TheFutureStartsAtHome that includes Rahul Dravid for its portfolio of residential tasks comprising Piramal Aranya (Byculla), Piramal Mahalaxmi (Jacob Circle), Piramal Revanta (Mulund) and Piramal Vaikunth (Thane). The corporate has enhanced this marketing campaign with a set curiosity dwelling mortgage at 6.75% p.a to insulate its prospects from the latest and potential hikes in rates of interest.


#TheFutureStartsAtHome marketing campaign is impressed from the concept that kids are the long run, and their path on the planet begins with their household, at dwelling. It represents the importance that an exquisite dwelling performs in a household’s flourishment and is portrayed by means of an idea that illustrates the story of a father imparting his knowledge & values on his son, who is able to begin his journey to greatness. 


Unveiling the marketing campaign, Mr. Gaurav Sawhney, CEO, Piramal Realty, stated, “The drive for excellence embodied by Rahul Dravid perfectly reflects our vision to provide a secure, comfortable and hassle-free lifestyle and not just a place to live. He clearly portrays the core values and lifestyle that Piramal Realty envisions for its current and future customers. We constantly thrive for the upliftment of our customers’ lifestyles though finely crafted communities.”


He Additional added, “With the fixed interest rate of 6.75 percent p.a. until 2024, homebuyers will be able to pursue their dream of owning a home without having to worry about rising interest rates.”


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Rahul Dravid, Model Ambassador, Piramal Realty


Mr. Rahul Dravid, Former Captain, Indian Cricket Workforce stated, “Stories of greatness transcend time and place. Our homes are sanctuaries where we can be ourselves, surrounded by those we love. Inevitably, they form the backdrop of some of our most memorable moments, from the first step to the first professional achievement.”


With altering occasions, shopper conduct has developed through the years, creating new traits. Via its understanding of adjusting shopper traits, Piramal Realty will be capable of meet the wants of consumers. With this marketing campaign, we want to enhance the shopping for expertise in securing their dream dwelling by providing a set curiosity on houses loans till 2024, making dwelling possession straightforward. The corporate has devised a 360-degree advertising and marketing marketing campaign, which is able to embody model movies with our ambassador together with digital, print, public relations, outside, and social media promotions.


About Piramal Realty

Based in 2012, Piramal Realty, the actual property growth arm of Piramal Group is one in every of India’s main builders with 15 mn sq. ft. of residential and industrial below growth in and round Mumbai. In 2015, two of the world’s most revered non-public fairness traders invested $235 million {dollars} for a minority stake within the firm.


Piramal Realty goals to be the gold commonplace in design, high quality, security, and buyer centricity in each residential and industrial actual property. Piramal Realty’s developments, whereas being innovative and modern, concentrate on embracing a extra intuitive definition of luxurious, which celebrates nature, greenery, house, gentle, air flow, artwork, tradition, and group residing.


About Piramal Group

The Piramal Group, led by Ajay Piramal, is one in every of India’s foremost enterprise conglomerates with a worldwide footprint. With operations in 30 nations and model presence in over 100 markets, the Group’s consolidated revenues have been ~US$1.7 billion in FY2021, with ~37% of revenues generated from outdoors India. The Group’s diversified portfolio consists of presence in industries in pharma, monetary companies, and actual property.

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