Have you ever ever seemed on the previous designer bag in your closet that you simply appeared to have forgotten about whereas new, trendier luggage got here in? Have you ever at all times puzzled what would occur to that bag as soon as it outgrew the area it retains occupying in your closet? Has the considered it going to waste ever pinched you? On daily basis, unused luxurious items are aimlessly discarded, with out a lot as a thought and it’s time to change that.
Punit Anand, Founder, Luxurious Pop
For all those that like to bask in trend and but can’t appear to at all times justify the wastage this trade promotes, we carry to you Luxury Pop – a platform to resell luxurious objects and promote sustainable sluggish trend. With Luxurious Pop you’ll be able to simply discover a new residence for the luxurious objects you might be able to say goodbye to.
All of it started means again in 2015 when the founder, Punit Anand saved questioning about what to do concerning the designer luggage she didn’t use anymore and had fallen out of affection of. “One of my first big purchases was a Michael Kors bag. However, when I bought a Chanel bag after that I found myself reaching for the Michael Kors bag lesser and lesser. I realised that I had fallen out of love with it but at the same time I didn’t want it going to waste. I then decided to sell it and find a new home for it. Doing this made me realise that by reselling our unused designer items, we can actually increase its lifespan,” says Punit Anand when requested about her expertise with the preloved trade. As soon as Punit herself began promoting her unused beloved items, it give her the thought of Luxurious Pop. It comes from a spot of encouraging folks to buy extra mindfully. Via reselling not solely did these objects get a brand new life, however one was allow to earn 60% of the worth they’d purchase at. The motto of the founder is easy – “Choose well, buy well, and maintain what you have purchased to increase its resale value and lifecycle for future owners”.
The purpose right here is to transcend the ever-evolving trend developments and the way a well-made luxurious product can have a number of lives. Right here Luxurious Pop is making an attempt to delay relatively than remove the “Buy, use and waste” mentality. The rising environmental issues gave rise to a easy but sensible answer: pre-loved trend. Focusing extra on accessibility and sustainability, Luxurious Pop goals at extending the lifecycle of every merchandise. This trade offers an ideal answer for customers who want to discover a new residence for his or her beforehand cherished merchandise for a myriad of causes and patrons who want to indulge within the gilded affair that comes with them with out feeling responsible. Immediately, Luxurious Pop provides new life to items that will have seemingly outgrown their existence. Along with selling a extra sustainable means of buying, Luxurious Pop is ready to make the desires of proudly owning a designer merchandise come true. Those who at all times thought of excessive trend to be the forbidden fruit can now get a style of luxurious at extra inexpensive costs.
Considered one of Luxurious Pop’s first buyer was a Delhi-based lawyer who had been eyeing the then-popular Louis Vuitton hobo bag since some time. A 2-lakh rupee bag that she must maintain saving for months, was made accessible to her at 50-thousand rupee by way of Luxurious Pop. The fun and pleasure the lawyer felt on receiving her first luxurious bag is what drives the corporate to pursue their mission. In a time the place manufacturers like Hermes, Celine, and even Chanel have began adopting the follow of ‘peihuo’ – the place one is anticipated to spend lakhs on further objects with a view to be ‘eligible’ for an unique fashion; preloved luxurious affords a spot of easy accessibility and a way of inclusivity in an in any other case
unreachable world of pricy couture. At Luxurious Pop, patrons can simply get their fingers on items of essentially the most exemplary standing that will have in any other case appeared unattainable.
Going ahead, Luxurious Pop is all set to broaden its limits and begin a brand new vertical of preloved clothes from high-end worldwide and nationwide designers. Think about the chances of discovering the Manish Malhotra robe of your desires, albeit from the previous seasons, doubtlessly at half its worth! With this new enterprise, you don’t should think about it, however you’ll be able to expertise it. The preloved trade exists not as an opponent of high-end trend however as a byproduct of it to increase its longevity. Selecting a preloved merchandise over one thing new received’t change the planet in a single day; nevertheless, if extra folks do then we will change the style trade and the way forward for our planet. That is the brand new face of trend – are you prepared to be part of it?
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