Mumbai: India’s largest and most premium movie exhibition firm, PVR Cinemas has accomplished 25 wonderful years in India. PVR introduced concerning the multiplex revolution in India within the yr 1997 and through the years it has been entertaining moviegoers in each nook of the nation by offering them with one of the best of cinema expertise. To have a good time this momentous achievement, the model is launching a multi-media marketing campaign. The marketing campaign begins with a movie starring Aamir Khan, “Is Andarne Mein Bahut Roshni Hai”. The idea of the movie relies on an understanding of the shoppers and the poem is written by Vineet KKN Panchi, which has been developed for the movie. The thought of the movie is derived from all of the feelings and experiences of the shoppers, which as quickly because the lights are turned off take the shoppers to an imaginary world of relationships and liberation with the magic of flicks.
The movie is a high quality staging of darkness and light-weight, taking the viewers on a journey of life constructed contained in the cinema and that is the one place the place darkness performs an necessary function. It emphasizes on the promise of “More Magic”, “More Yaadon”, “More Adventure” and “More Khushi”, in order that the viewers engages with full immersion within the class of cinema and the model of PVR. Keep. Talking concerning the profitable journey of 25 years of PVR, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. stated, “We are extremely proud and happy to complete 25 years in India. The entertainment industry, the way audiences watch movies and their tastes have evolved a lot over the years, and PVR has always lived up to their expectations. We engage with our customers to create new cinematic experiences and our focus is on bringing success stories on screen so that we can bring more comfort and happiness to the lives of our customers.”
PVR was established within the yr 1997 with just one objective. The goal was to carry a few full change within the cinema viewing expertise of the Indian viewers. Over the previous 25 years, PVR has introduced the newest cinematic codecs from the world over to the Indian viewers. The model has developed with the altering occasions and brings to life each element of the film by way of state-of-the-art know-how with XL screens, laser projection techniques and immersive sound. As seats play an important function in offering an incredible cinema expertise, PVR has ensured an expertise that seems like a king-maharaja. PVR has curated meals and drinks in cinema solely by cooks and customised them to swimsuit the varied tastes of the shoppers, bringing innovation to the area. By India’s main leisure loyalty program, PVR Privileges, it gives clients with distinctive experiences to swimsuit their tastes.
Mr. Gautam Dutta, CEO, PVR Ltd. stated, “The journey of PVR over the past 25 years has been phenomenal and we are extremely excited and proud to have achieved this feat. We express our gratitude to all our associates, partners and movie lovers who have been relying on us for so many years. The customer loyalty and superior brand recall and the sense of association with our brand is the result of the affection of our customers. Innovation is our core asset, providing our fans with an unprecedented experience while creating a more pleasant, cinematic environment.” He added, “We would not have achieved this feat without the hard work of our employees and the patience of our business partners Pate, who remained steadfastly committed to establishing our brand and helping us improve the entertainment experience across the country.”
Enclosure – Contest & Supply Particulars
To have a good time its 25 years of journey in India, PVR Cinemas has provide you with a bunch of thrilling contests and affords to entice audiences and film buffs throughout the nation. To know extra about these contests and affords, go to the PVR web site and social media handles.
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