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SBI Card Partners with Aditya Birla Finance to Launch ‘Aditya Birla SBI Card’

SBI Card, India’s largest pure-play bank card issuer, introduced the launch of ‘Aditya Birla SBI Card’, a extremely rewarding way of life bank card, in a strategic partnership with Aditya Birla Finance Ltd. (ABFL), the lending subsidiary of Aditya Birla Capital Ltd. The cardboard has been designed to offer prospects important reward factors on their spending round telecom, style, journey, eating, leisure, and accommodations, amongst others. This makes ‘Aditya Birla SBI Card’ one of the compelling playing cards for patrons throughout segments, providing thrilling advantages on each premium and mass manufacturers that belong to the Aditya Birla Group.


20906 SBI%20Card

Aditya Birla SBI Card


The rewards-centric bank card has been launched in two variants – ‘Aditya Birla SBI Card SELECT’ and ‘Aditya Birla SBI Card’, on the Visa platform. Cardholders can avail better worth again within the type of reward factors on their spends on Aditya Birla Group Corporations, be it on telecom payments by means of Vodafone Thought (Vi) or on way of life shops reminiscent of Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons amongst others. In truth, this card gives an added benefit of accelerated Reward Factors on spends in accommodations, a key profit for journey savvy shoppers.


Based on Mr. Rama Mohan Rao Amara, MD & CEO, SBI Card, “We are delighted to join hands with Aditya Birla Finance, one of the leading NBFCs in India. This partnership will enable us to issue credit cards to Aditya Birla Group’s customer base, thereby providing them a great product for all their spending needs. This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience. Aditya Birla SBI Card’s unmatched benefits coupled with Aditya Birla Group’s extensive and diversified brand portfolio will be a striking proposition for customers looking to spend across varied lifestyle categories.”


Talking on the launch, Mr. Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd, stated, We are delighted to collaborate with SBI Card to launch the ‘Aditya Birla SBI Card’, which will immensely benefit the 35 million customers of Aditya Birla Capital and help us leveraging the customer ecosystem of the Aditya Birla Group. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. It will enable us to engage deeper with them by ensuring an impactful consumer experience, bestinclass rewards, and hassle-free payment services.”


Mr. Sandeep Ghosh, Group Nation Supervisor, India and South Asia, Visa stated, “This exciting partnership of Visa, Aditya Birla Finance and SBI Card for the Co-branded credit card is a great example of delivering simple yet customized offerings, for various brands of Aditya Birla Group and in categories like dining, entertainment, and fuel. We are confident the proposition will appeal to consumers and help build loyalty.”


Via ‘Aditya Birla SBI Card SELECT’, prospects can avail 20 Reward Factors on each Rs. 100 spent in Aditya Birla shops and 10 Reward Factors on each Rs. 100 spent in eating, leisure, and accommodations. As a welcome present, the cardboard presents 6000 Reward Factors to prospects upon cost of card membership price. In addition they earn 3000 Reward Factors on attaining annual spends milestone of Rs. 1.5 lakh and a further 3000 Reward Factors once they attain Rs. 3 lakh annual spends milestone.


The becoming a member of/annual renewal price for ‘Aditya Birla SBI Card’ and ‘Aditya Birla SBI Card SELECT’ is Rs. 499 and Rs. 1499 respectively.


Key highlights of the cardboard variants:

Aditya Birla SBI Card SELECT

Aditya Birla SBI Card

Reward Factors:

  • 20 Reward Factors per Rs. 100 spent on Aditya Birla Shops (offline and on-line).

  • 10 Reward Factors per Rs. 100 spent on eating, leisure & accommodations.

  • 2 Reward Factors per Rs. 200 spent on different classes. (Besides gas, utilities and pockets reloads)

Reward Factors:

  • 10 Reward Factors per Rs. 100 spent on Aditya Birla Shops (offline and on-line)

  • 5 Reward Factors per Rs. 100 spent on eating, leisure & accommodations

  • 1 Reward Level per Rs. 200 spent on different classes. (Besides gas, utilities and pockets reloads)

Welcome Profit:

Welcome Profit:

Milestone Advantages:

  • 3000 Reward Factors on attaining annual spends milestone of Rs. 1.5 lakh

  • Further 3000 Reward Factors on attaining annual spends milestone of Rs. 3 lakh

Milestone Advantages:

Travel Profit:

Gasoline Surcharge Waiver:

Gasoline Surcharge Waiver:



About SBI Card

SBI Playing cards and Fee Companies Restricted is a non-banking monetary firm that provides intensive bank card portfolio to particular person cardholders and company shoppers which incorporates way of life, rewards, journey & gas and banking partnerships playing cards together with company playing cards masking all main cardholders’ segments when it comes to revenue profile and way of life. The model has a large base of over 13.7 million playing cards in drive as of This autumn FY22. It has diversified buyer acquisition community that allows to interact potential prospects throughout a number of channels. SBI Card is a expertise pushed firm.


P.S. The model identify of the corporate is ‘SBI Card’ and it’s registered within the identify of ‘SBI Cards and Payment Services Limited’. The corporate is buying and selling below the entity identify ‘SBICARD’ on inventory exchanges.


About Aditya Birla Finance Restricted

Aditya Birla Finance Restricted (“ABFL“), a subsidiary of Aditya Birla Capital Restricted is among the many main well-diversified non-banking monetary companies firm in India. ABFL presents personalized options in areas of non-public finance, mortgage finance, SME finance, company finance, wealth administration, debt capital markets and mortgage syndication. ABFL is registered with RBI as a systemically vital non-deposit accepting non-banking finance firm (“NBFC”) and is amongst the highest 5 largest personal diversified NBFCs in India based mostly on AUM.


For the Quarter ended thirty first March 2022, ABFL has a lending e-book of Rs. 551.80 billion and a internet price of Rs. 98.60 billion. ABFL’s long-term credit standing of AAA (Steady) has been reaffirmed by ICRA in September 2020. ABFL additionally has long-term credit standing of AAA (Steady) by India Rankings, Perpetual debt credit standing of AA+ (Steady) by ICRA and AA+ (Steady) by India Rankings (Steady) and short-term credit standing of A1+ by ICRA & India Rankings.


Aditya Birla Capital Restricted (ABCL) is the holding firm for the monetary companies companies of the Aditya Birla Group.


ABCL’s subsidiaries have a powerful presence throughout Defending, Investing and Financing options, ABCL is a common monetary options group catering to numerous wants of its prospects throughout their life phases. Powered by greater than 30,000 workers, the subsidiaries of ABCL have a nationwide attain with 950 branches and greater than 2,00,000 brokers / channel companions and a number of other financial institution companions.


As of March thirty first, 2022, Aditya Birla Capital Restricted manages mixture belongings below administration over Rs. 3,706 billion, has a consolidated lending e-book of approx. Rs. 672 billion, and an lively buyer base of over 35 million, by means of its subsidiaries and joint ventures.


Aditya Birla Capital Restricted is part of the Aditya Birla Group, within the league of Fortune 500. Anchored by a rare drive of over 140,000 workers, belonging to 100 nationalities. Right now, over 50% of Group revenues move from abroad operations that span 36 international locations in North and South America, Africa, Asia, and Europe.

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